RUNAWAY

Kanye West, worldwide known rap artist and record producer, has moved on to greater and better things. He recently wrote a song called "Runaway" and he made a 35 minute video based on his new song. The video tells the story of a woman bird that seems to have fallen in planet Earth where she is lost in the mannerisms of the planet. Kanye stars in his own video portraying a character that finds this woman bird and helps he become one with society and take part of the human society. Throughout the video, Kanye West shows many angles of nature and dance, connecting to society and linking to the woman bird on her experience of planet Earth.

Although Kanye West is an amateur director, this is a perfect example of design in society. Before even starting looking at the video as a whole, the design of the woman bird, such as the wardrobe for the woman bird character, was a great design altogether; the feathers, the makeup with the long, white eyelashes, the sleek hair. The wardrobe was well designed to fit Selita Ebanks, model that portrayed woman bird, hugging her body. With this nice, fitting clothing design, Kanye was smart enough to fit the wardrobe with Ebanks' character, a woman bird that is lost and does not fit in with the rest of society, connecting with people in the audience for not connecting with society by either being different in their personality, clothing etc.

Moving on to the rest of the video, there are many scenes in which nature is placed randomly in the video and there is a connection between the woman bird and nature. Here, the design of society is seen in the video to be calm since it is shown the deer in the wild, sheep and birds are in there natural habitat or that they are helpful in connecting with the woman bird. The design is that there are animals in a calming environment, Kanye West's house, provoking the audience to feel calm with the woman bird.

dG