A Trained Eye

When looking for a new appliance such as a cellphone, television, coffeemaker, what is the first thing that you think about? Is it the price of the appliance, the features that the appliance is capable of doing? No. The first thing that you are attracted to is the design of the appliance. Before even purchasing an item or going out to look for one, there is an immediate moment in which ones brain starts to put ideas together about how the appliance should look and what one is looking for. When going to the store, that is when it gets exciting for a consumer; aisles and aisle full with appliances and very interesting designs. The design that usually wins is the one that is appealing to the human eye and of course, ends up being the most expensive.

This manufacturing industry know how to play the game with its consumers and buyers. They know that the human eye is seduced by different colors and a design that is none like the others, one that is completely spontaneous and is considered to be "rare". A consumer is aware that when they are shopping, they must look for an appliance that will last a long time and have many functions but at the same time looks presentable and in the end, the design beats the features and the durability.

Society makes sure to manipulate society into focusing on the design of the product. One example of this includes the commercial above for an Apple iPhone 4th Generation. After looking at this commercial for a couple of times there is one thing that you notice, the design is emphasized for the most part. The beginning opens showing the design of the iPhone closely and then moves forward into showing a couple of features within the actual product but in the end, there is a list of some features that the phone has but they move to fast. This was done on purpose. The creator of this commercial did not want the features to be the main part of the commercial but it was the design that was the most important for the creator of the commercial to focus on. Simply, design prevails in society and most importantly, with consumers.

dG