The Design of Crayolas

Growing up, I was never one to be fascinated with colors. As a matter of fact, I learned the name of the colors after I learned how to read, write, and do math. Crayola intrigued my taste for design simply because of its structure, a stick of colored wax with a magical tip and well designed label. The label was something that brought my attention the most, the way that the logo was always in the center of the colored paper, how the simple wavy lines on the sides of the paper would dance when I colored and how easy it was to get rid of the paper and unleash a naked Crayola. Smelling the wax before and after use was different, the brand new smell of a never before used Crayola was welcoming but after, the smell that penetrated the paper and your hands was sweet and congratulatory for using the Crayola. The sensation consisted of a rough paper that hid a smooth Crayola that was easy to use, placing the tip on a piece of paper and let imagination go wild. When drawing, pieces of wax would separate themselves from the whole Crayola, leading to the shavings to either end up in the drawing or in your hands, an annoying sensation where the shavings were rough. A simple design made it easily accessible to not only utilize but to place back in the box, in a bag, in a desk, etc. Crayola came out to be such a well made design that other companies derived their own design, creating a revolution of coloring sticks that up to this day, are still quite popular. Yes, Crayola was successful with its design and continues to produce in bulk much of the design that marks memories for many.

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